Monday, April 28, 2014

Palate Pleasing Wines

One of the tasks of opening any new business is selecting quality products that you believe will attract and retain customers.  In the wine business, like others, that's a huge responsibility.  For about the last 45 days, my partner and I have tasted wines from every corner of the world.  Putting personal preferences aside, we taste and search for the descriptors that will help our customers understand what is in the bottle that they've selected.  First, let me clarify...I am no wine critic.  I like what I like, and I make an effort to discern my personal taste from the nuances that others find appealing when selecting wine.  My partner, on the other hand, has two categories when making selections...good or not good.  Together, we understand that our fans and future customers may not share our palates.  What we like is not directly related to what our members will enjoy.  Our hope is that when you become a part of The Vine Wine Club family, you will follow our blog and communicate with us on our various social medias and tell us what you like.  We promise to recommend something that will please your palate.

Upcoming Event:  Wine and White Party, July 5, 2014.  Tickets $40, Food, Wine, and Dancing

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Thursday, April 24, 2014

A Different Wine Club Experience

While wading through the "process" of opening an online wine club and retail shop, let me share a peek inside of "The Vine". The goal is to create an interactive experience for our members.  Each month, our members will receive two bottles of wine.  As a member, you will also be offered special discounts on our featured wines and other products.  Like other wine clubs, you will have the opportunity to buy top quality wines produced by some of the world's finest wine makers.  Our members will be invited to share knowledge, personal preferences, and taste through our blog (Something to Wine About) and on our live radio show "Off The Vine with Benita and Terricinia" that will air on Fridays at 3:00 pm starting June 6.  We are going places, literally, with wine trips planned to festivals and wineries both domestically and abroad.  Membership packages go on sale June 9 with special discounts offered for those who enroll early!

(I am looking for another word to use for our members because I am tired of writing the word "member" and you must be tired of reading it!  I will have a name next week but will gladly take your suggestions.)

Remember to follow us on Twitter, Google +, and Pinterest at TheVineWineClub.  We promise to keep you informed.  The first wine trip is being planned now.  Information coming soon.


Monday, April 21, 2014

The Vine Wine Club is Coming!!!

I miss my wine friends!!!!  Closing down Grapes & Barley in December 2009 was bittersweet.  I met so many people who have since become family to me.  We went on the best "business" trips to Napa, Italy, The Biltmore, and many other places disguised as excuses to drink wine.  What an experience!  Well, now I am coming back to the profession that I have missed tremendously.  Talk about turning your love into your living! This is the countdown to The Vine Wine Club!  The website will launch in July.  In the meantime, I am building my social media accounts and setting everything in motion for a successful launch.  Details of how you can join are coming soon.  So join me on Google + at Vine Wine.  Give me a few days and I will have Pinterest and Twitter accounts too.  I will keep you posted.

The Vine Wine Club

Site launch in July.

Follow the blog for updates on pre-launch parties and early membership deals!